Four channels. One person who actually touches all of them.
No department silos, no hand-offs between strategy and execution. Everything below is built, launched, and optimized by the same person managing your account.
Paid Search (PPC)
Search campaigns built around real intent - people already looking for what you offer - with tight targeting and ad group structure and bids optimized frequently.
Keyword research and campaign architecture built around your actual services or listingsNot generic templates - ad groups mirror how your business is structured.
Ongoing negative keyword managementContinuously trimming wasted spend on searches that were never going to convert.
Conversion tracking set up correctly from day oneCalls, form fills, and on-site actions - so budget decisions are based on real data.
Weekly bid and budget managementNot a "set it and check back next quarter" account.
Meta Ads
Facebook and Instagram campaigns built for the funnel you actually have - cold prospecting creative to build awareness, retargeting that closes.
Full-funnel campaign structureProspecting, engagement, and retargeting built as a system, not one-off ad sets.
Creative direction and testingImage, video, and carousel formats tested against each other, not guessed at.
Pixel and conversion event setupCorrectly configured so Meta's algorithm is optimizing toward what actually matters to your business.
Manual placement controlFacebook and Instagram feed/stories - no default dumping into low-quality placements.
Display Advertising
Programmatic and Google Display built for brand presence and remarketing - frequency-capped so it builds trust with your audience instead of fatigue.
Audience targeting built around who actually buysLayered interest, in-market, and custom audience segments - not broad blasting.
Frequency cappingEnough visibility to stay top-of-mind without becoming background noise.
Remarketing sequencesReaching people who've already shown interest, at the right cadence.
Creative sizing and testing across placementsStatic and responsive formats built to your existing brand assets.
SEO
On-page, technical, and content fundamentals that compound over time - built to work alongside paid campaigns, not compete with them for budget or attention.
Technical SEO audit and fixesSite speed, crawlability, structured data - the foundation search engines actually reward.
On-page optimizationTitles, meta descriptions, and content structured around how people actually search.
Local SEO and Google Business Profile managementCritical for any business competing on local search.
Monthly reporting on rankings and organic trafficPlain-language, not a wall of unexplained metrics.
Not sure which channel makes sense for you?
That's exactly what the free audit is for. I'll look at your business and tell you honestly where the budget should go first.
PROUD TO BUILD FROM NASHVILLE, TN
LD3 Marketing